About Us

From Powerlifter to Power Brand

The Ultimate Nutrition Legacy

founded in 1979 by Victor H. Rubino

At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970’s and being a biochemist himself, Victor decided to launch his own company. Thus, Ultimate Nutrition was born. 

Third party certified for excellence & Safety

In the late 1970’s and early 1980’s Ultimate Nutrition was among the first companies to have Amino Acid tablets, protein powders, carbohydrate powders, and various types of Fat Burners.

By the late 1980’s and early 1990’s Ultimate Nutrition launched several legendary products. Sports Energizer, an electrolyte fueled ready-to-drink beverage that came in 10 flavors and in a glass bottle, was an international hit.

By the mid 1990’s Ultimate Nutrition again was on the cutting edge as one of the first companies to come out with Whey Protein powder in a bottle.

Today, Ultimate Nutrition continues to excel with a wide range of products to meet consumer demand. Some of our most well known and loved products include Iso Mass Xtreme Gainer®, ProStar® Whey, Muscle Juice® Revolution, GlutaPure®, Protein Isolate, Iso Sensation® 93, Amino 2000, Ultra Ripped®, Horse Power® X, Clean Whey, Gold Series, Green Series, Hydrocool®, Pro Series, and Protein Fat Burner. Today Ultimate Nutrition products are available in over 160 countries.

Our Brand Vision

Victor's untimely passing in 2003 marked the end of an era, but his spirit lives on through the continued family ownership and operation of Ultimate Nutrition. We remain steadfast in our commitment to Victor's original vision: to deliver high-quality, thoroughly researched products at accessible prices.

Join us as we continue to empower strength and foster excellence in the fitness community worldwide.